![]() They didn’t have insights into what was coming down the pike. RainFocus identified prospects through referrals and prior relationships. There weren’t any sales or marketing systems or processes to speak of. The challenge for RainFocus was that the data they used to drive their own business was largely in employees’ heads. Let’s explore how RainFocus obtained record growth using the Demand Unit Waterfall ( Now the B2B Revenue Waterfall). With the insights that customers gain from RainFocus’ platform, they make better decisions and maximize event results. The company was born to eliminate silos of event data by consolidating events into a single source of truth. Case study OpFocus Helps Events Marketing Company RainFocus Drive Record-Breaking and Controlled Growth using Salesforce and the Demand Unit WaterfallĬhallenges a sales & marketing system in need of a refreshĭata is in RainFocus’ DNA.
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